GODADDY AI ASSISTANT
Crafting Human-AI Interactions for GoDaddy's AI Assistant
Video Walkthrough
60sec
Overview
Airo™ is an intelligent assistant designed to unify and streamline user interactions across multiple services within the Near Star ecosystem. This case study focuses on the first 2024 release, which enhances user experiences by providing seamless access to guidance, recommendations, and automation tools.
Skills Used
UX Audit, Interaction Design, Visual Design, Prototyping
Platform
Mobile Web & Desktop Web
Year
2024 - 2025
My Role
As a UX Designer, I led the end-to-end design process for Airo™ Assistance. My responsibilities included:
Conducting user research to uncover pain points and opportunities.
Running usability testing sessions and iterating based on user feedback.
Designing wireframes, prototypes, and high-fidelity UI to ensure a seamless experience.
Collaborating closely with cross-functional teams, including engineers and product managers, to refine the assistant’s functionality.
Problem & Challenge
The Problem users often struggled with navigating fragmented services and accessing the right tools at the right time.
The Challenge was to design an integrated assistant that simplifies workflows while maintaining contextual relevance.
Goals:
👉🏼 Slow
Provide a unified Airo Assistant to facilitate easy access to services.
👉🏼 Dated
Enhance task automation and guidance for user efficiency.
👉🏼 Cluttered
Improve the discoverability of relevant tools and features within the ecosystem.
Approach
My approach combined user research, seamless integration, and iterative testing to create a frictionless experience for users.
User-Centric Design:
✦ Conducted user research to understand pain points in task management.
✦ Developed personas, such as "Eden," a business owner leveraging Airo to grow her venture.
Seamless Integration Across Surfaces:
✦ Designed Airo to be embedded within the venture dashboard for contextual guidance.
✦ Provided AI-driven recommendations, including ready-made logos and product listing assistance.
Iterative Prototyping & Testing:
✦ Created wireframes and prototypes to validate user interactions.
✦ Conducted usability tests to refine the assistant’s ability to predict and suggest relevant actions.
Key Features
01 Smart Recommendations:
<1. Include GIFs and prototype of the smart recommendations
Make sure it is a video or gif
Show 2/3 stages - wireframes and final designs>
02 Task Automation
AI-generated opportunities alongside non-AI suggestions to suit diverse user needs.
03 Contextual Support:
Interactive Prototype for the AI Assistant
<Figma prototype embedd>
Results & Impact
#Metrics
28%
Increased User Efficiency: Early usability studies indicated a reduction in task completion time by 30%.
25%
Higher Engagement: Users interacted with Airo 25% more than standalone tools, leading to better feature adoption.
#UserFeedback
Positive Feedback: Beta users reported feeling more confident in navigating the Near Star ecosystem.